The Business Trip

Earlier this year, Nelson Education Ltd. invited me to join their Digital Psychology Editorial Advisory Board (no, it’s not called the “DPEAB”). There are now about a half-dozen of us psychology types, from universities across the country who belong to this group. It works like this. Nelson gives us some money, and in return, we give them our considered opinion about technology, products, and education. (Yeah, like I need someone to pay me to give my opinion!)

I realize that students may have...certain opinions about publishers. The way I see it, publishers are not really trying to sell their textbooks to students. They’re trying to sell their textbooks to instructors. Some companies do a better job than others. And these days, being a textbook publisher is not just about dead trees anymore; it’s about applying the best ways to enhance student learning.

I’ve had a really good relationship with Nelson over the years. Need proof? A while ago, they gave half of the students in my perception class a free etextbook so I could run a study on student achievement comparing the use of an ebook with a printed textbook. (The result? No statistically significant difference in marks. The takeaway: Using an ebook probably won’t lead to lower grades.) Need more proof? Read my post on how Nelson dropped the price of the textbook I’m using in one course by $45. That’s right: Forty. Five. Dollars. (Full disclosure: I’ve been a consultant for Nelson for over 10 years, working on website content for 18 of their Canadian psychology textbooks. Also: I do not get any commission, money, or free pens from any publisher for choosing their textbook.)

Here’s more evidence that Nelson is really dedicated to helping students. Over Reading Week, they brought members of the psychology (and biology) Digital Advisory Boards to Toronto to pick our brains about some of their new digital products, and directions for future products. It was great to talk with other passionate instructors about technology, teaching, and learning. I’m pretty impressed with the ways people are innovating in education. And Nelson wants to tap into that passion and innovation; there are some exciting new products on the horizon. No, I won’t tell you about them. (It was also nice to finally meet some people from Nelson in person--previously, I had only been in email contact with them for years. Oh, and some Twitter stalking, too.)

Yeah, the hotel was nice, but it was all of 1 day. In Toronto. In February. So don’t get images of a week in Cancun or anything. What did you do on Reading Week?

Why aren’t you studying?


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